CamelCase

Call me uninformed, but until today I had not heard the term “CamelCase.” Although I should have guessed there is a term to describe the practice of capitalizing a letter in the middle of a brand name.  For example, PayPal, YouTube, FedEx, PowerPoint, HarperCollins, PlayStation, etc. (In 1990, on Usenet, it was called InterCaps.) Aside from a trendy way to create a memorable brand identity, its widespread use may have started as a solution to the inability to have spaces in some programming languages, as Mignon Fogarty noted in her book, Grammar Daily. (Although in the early 1950s there was CinemaScope and VistaVision.) In any event, I have so far avoided defining myself as DavidHayes.